Paul Jones

Hello Golfers,

Welcome to the latest edition of our newsletter.

This week sees us recap a fantastic BMW PGA Championship from Wentworth, which saw a star-studded field put on a spectacle for the thousands of golf fans in attendance and those watching at home. Further down the newsletter, we have a couple of fascinating articles that are definitely worth a few moments of your time, as well as a Video of the Week from the weekend's action.

Enjoy the read.

Tour news

Guess who’s back?

Rewind to May 2018 when Francesco Molinari had just lifted the BMW PGA Championship; he was only two months away from his first Major victory (The Open, of course) and without doubt the golden boy of European golf.

At that very same time, Englishman Danny Willett was going through a dramatic loss of form that saw his World Ranking drop from ninth following his Green Jacket in 2016 to 462nd just after Molinari was finishing up his champagne on Wentworth’s eighteenth.

After going through a raft of changes to find a way back to golf's elite, two huge wins have followed in the last eleven months with the second of those on Sunday at the BMW PGA Championship. A final-round 67 enabled Willett to pull away from Jon Rahm (who he shared the overnight lead with) by closing out with birdie-birdie to win by three and make it seven Tour titles in the 31-year-old’s career.

Welcome back, Danny.

Pro's news

As if you needed another reason

When it comes to golf footwear, FootJoy has been at the top of the tree for a while and it's easy to see why when you look at the ContourFIT shoe (pictured here).

It boasts the brand's softest ever cushioning thanks to a lightweight yet extra thick fit-bed, which we know you'll love alongside its soft, waterproof leather uppers - key when you're heading into the wetter months!

So, why not pop in and try a pair on next time you're down the club? If you do go on to buy a pair through us, we'll even throw in a FREE Rain Grip glove and a pair of FootJoy socks. Result.

explore ContourFIT here>

Not long left to have your say

Sorry if you're reading this having already completed our Customer Survey - which we know many of you have - but we'd love it if we could get a few more people to fill it out.

It involves answering a series of multiple-choice questions about your golf equipment, both what you currently use and what you'd be interested in using in the future.

So, if you'd like to help us improve the service we offer you in-store, please click on the button below.

start our survey>

Glide into action

Without further ado, let us introduce PING’s scintillating third generation Glide wedge and look at why it's such a good option to be putting in the scoring part of your bag.

PING Glide 3.0 wedges

PING told us that these wedges spin more than previous models, are more forgiving and feel incredibly soft off the face, and we have to agree with them on all three fronts.

They look stunning, they perform superbly and there are plenty of options available. All that's left to do now is to come and try them out yourself the next time you're down the club.

find out more >

Winter is coming

Have you ever noticed how much harder you need to hit your putts in the winter compared to summer? As surfaces begin to slow due to longer grass and wetter greens, the need for a little extra effort on your putting stroke becomes clear.

Should you change your putter?

As putts need to be hit harder to get the ball going the same distance as they do in the summer months, using a heavier putter certainly won’t do you any harm.

The thought here is that a heavier putter will do more of the work for you, allowing for a smooth and more controlled putting stroke.

Whilst still being relatively lightweight compared to some putters, Cleveland's new Frontline range is certainly an option we'd recommend you trying.

Come and see us in the pro shop and we'd be happy to help you find the perfect putter this autumn.

Cleveland Frontline putters

explore the range >

Spotlight: Boa Fit System

It's not always easy to keep up with the latest trends in fashion or to understand the newest technology that comes to market.

One such thing that we would definitely recommend you trying is the Boa Fit System, which is a replacement for more traditional laces on golf shoes.

We have a brilliant video that explains it in detail if you click the link below but, in short, it allows you to find the perfect fit at just a few turns of the dial - it really is effortless. Come in the shop and try a pair of Boa shoes on to see for yourself.

find out more >

Video of the Week

Enjoy this week's video as we recap Danny Willett's tremendous final-day performance at the BMW Championship from Wentworth, Surrey.

Happy Golfing from the Golf Team at The Ashley Wood Golf Shop.

The Ashley Wood Golf Club
Wimborne Road
Blandford Forum
DT11 9HN

Phone: 01258 452253

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